Client: American Society of Travel Advisors, Travefy
Brand Identity and Logo Design
The ASTA Emerging Leaders Award recognizes the next generation of travel advisors redefining the industry, celebrated annually at ASTA's gala. The identity needed to feel both prestigious and forward-looking, reflecting the program's mission to honor innovators shaping the future of travel. The result is a mark that carries the authority of ASTA while signaling ambition and excellence. Beyond the logo, I developed digital and print collateral to build anticipation for the event, along with social templates and a badge for honorees to use in their email signatures and personal branding.
